{"company":"Apple","reviewed":"2026-10-19","currency":"USD","sources":{"a2023":{"title":"FY2023 Form 10-K","url":"https://www.sec.gov/Archives/edgar/data/320193/000032019323000106/aapl-20230930.htm","location":"FY2021–2023: category sales p.22, gross margins p.23, operations p.28 and cash flows p.32. Fiscal years ended 25 Sep 2021, 24 Sep 2022 and 30 Sep 2023."},"a2025":{"title":"FY2025 Form 10-K","url":"https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm","location":"FY2023–2025: geography p.22, category sales p.23, gross margins p.24, operations p.29 and cash flows p.33. Business pp.1–4; revenue accounting Note 2; tax context Note 7. Fiscal years ended 28 Sep 2024 and 27 Sep 2025."},"q2026":{"title":"Q3 FY2026 financial statements","url":"https://www.apple.com/newsroom/pdfs/fy2026q3/FY26_Q3_Consolidated_Financial_Statements.pdf","location":"Unaudited: operations, category and geographic sales p.1; nine-month cash flows p.3. Columns distinguish three and nine months ended 27 Jun 2026 / 28 Jun 2025."},"r2026":{"title":"Q3 FY2026 results · 30 July 2026","url":"https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/","location":"Reported quarter and approximately two-percentage-point consolidated gross-margin benefit from tariff refunds. No normalisation is applied here."},"base2023":{"title":"Q1 FY2023 results · 2 February 2023","url":"https://www.apple.com/newsroom/2023/02/apple-reports-first-quarter-results/","location":"Management statement: active installed base crossed two billion devices."},"base2024":{"title":"Q1 FY2024 results · 1 February 2024","url":"https://www.apple.com/newsroom/2024/02/apple-reports-first-quarter-results/","location":"Management statement: active installed base surpassed 2.2 billion devices."},"base2026":{"title":"Q1 FY2026 results · 29 January 2026","url":"https://www.apple.com/newsroom/2026/01/apple-reports-first-quarter-results/","location":"Management statement: more than 2.5 billion active devices. A milestone, not a count of people."},"subs2023":{"title":"Q3 FY2023 results · 3 August 2023","url":"https://www.apple.com/newsroom/2023/08/apple-reports-third-quarter-results/","location":"Management statement: more than one billion paid subscriptions. Historical milestone; not asserted to be the latest count."},"continuity":{"title":"Apple Support · Continuity","url":"https://support.apple.com/en-us/108046","location":"Examples of cross-device features, including Handoff, AirDrop and Universal Clipboard; compatibility varies by feature."},"privacy":{"title":"Apple · Privacy","url":"https://www.apple.com/privacy/","location":"Evidence of Apple’s privacy positioning. 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See the nine-month basis.","capex":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","fcf":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","fcfMargin":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","fcfPerShare":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","repurchases":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","fcfGrowth":"Selected statements report nine-month cash flows, not standalone Q3 cash flows. See the nine-month basis.","productsMargin":"Reported results include the June-quarter tariff-refund effect. 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Separate the two categories before interpreting a change: growth driven by new products can have different costs and cash effects from growth driven by services.","limit":"Revenue combines volume, prices, product and service mix, and currency. It does not isolate customer growth, brand strength or the profitability of that growth.","core":true,"kind":"Reported"},{"key":"productsRevenue","label":"Products revenue","group":"Device demand","unit":"USD m","meaning":"Revenue from Apple's physical products and their bundled software.","formula":"Reported Products net sales.","read":"Tests spending on the devices that establish and renew the ecosystem. Read alongside category revenue and Products gross margin to distinguish changes in the sales mix from changes in the profit those sales contribute.","limit":"Sales are a flow, not the stock of active devices. 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Interim periods are not compared with annual totals; prices, mix and currency can change growth without equivalent changes in customer numbers.","core":false,"kind":"Calculated"},{"key":"productsRevenueGrowth","label":"Products revenue growth","group":"Device demand","unit":"%","meaning":"Year-on-year change in Products revenue for matching reporting periods.","formula":"(Products revenue / prior matching period − 1) × 100.","read":"Tests the direction of spending on Apple's devices. Compare the individual product categories and gross margin to see whether growth is broad or concentrated and whether those sales also generate more gross profit.","limit":"Revenue growth is not unit growth or a customer acquisition rate. Launches, replacement timing, supply, prices and currency affect comparisons. The first observation remains unavailable without its prior matching period.","core":false,"kind":"Calculated"},{"key":"servicesRevenueGrowth","label":"Services revenue growth","group":"Services","unit":"%","meaning":"Year-on-year change in Services revenue for matching reporting periods.","formula":"(Services revenue / prior matching period − 1) × 100.","read":"Tests whether Apple is earning more from service activity across its platforms. Compare it with Services gross profit: revenue growth accompanied by greater delivery or content costs has different economics from growth with a stable cost burden.","limit":"Growth can reflect prices, usage, licensing or service mix; it does not establish growth in paying customers. The first observation is unavailable without its prior matching period, and interim results are not annualised.","core":false,"kind":"Calculated"},{"key":"fcfGrowth","label":"Free cash flow growth","group":"Cash & reinvestment","unit":"%","meaning":"Year-on-year change in operating cash flow less cash capital expenditure for matching periods.","formula":"(Free cash flow / prior matching period − 1) × 100.","read":"Tests whether the cash remaining after Apple's own equipment and infrastructure investment is growing. Compare operating cash flow and capex separately to distinguish better cash generation from temporarily lower investment spending.","limit":"Tax payments and working-capital timing can dominate changes. The first matching comparison and standalone quarterly cash flows are unavailable here; nine-month figures are not treated as quarterly or annual results.","core":false,"kind":"Calculated"},{"key":"iphoneRevenue","label":"iPhone revenue","group":"Device demand","unit":"USD m","meaning":"Reported sales from Apple's iPhone category.","formula":"Reported category net sales.","read":"Tracks demand for the largest product category in this history and a major point of connection with Apple's services and complementary devices. Read alongside Products gross margin to examine the economics of the reported demand.","limit":"Revenue does not separate phone volumes, selling prices or model mix, and it does not count new customers. Launch timing, supply, replacement behaviour and currency also affect comparisons.","core":false,"kind":"Reported"},{"key":"macRevenue","label":"Mac revenue","group":"Device demand","unit":"USD m","meaning":"Reported sales from Apple's Mac category.","formula":"Reported category net sales.","read":"Tests demand for Apple's computer platform alongside its phone business. Mac can complement other Apple devices, but its sales history also helps reveal whether performance differs across the product range rather than moving with iPhone alone.","limit":"Revenue does not show unit volumes, average prices or how many buyers also use other Apple products. Product launches, replacement timing, supply and currency can affect the result.","core":false,"kind":"Reported"},{"key":"ipadRevenue","label":"iPad revenue","group":"Device demand","unit":"USD m","meaning":"Reported sales from Apple's iPad category.","formula":"Reported category net sales.","read":"Tests demand for Apple's tablet products, which can serve different uses and replacement needs from phones and computers. Comparing iPad with the other categories helps identify whether changes in device demand are broad or product-specific.","limit":"Revenue does not establish tablet volumes, customer retention or additional-device purchases. Model mix, launch timing, prices and replacement behaviour can move sales without indicating a change in ecosystem strength.","core":false,"kind":"Reported"},{"key":"wearablesRevenue","label":"Wearables, Home & Accessories revenue","group":"Device demand","unit":"USD m","meaning":"Reported sales from Wearables, Home and Accessories as a combined category.","formula":"Reported category net sales.","read":"Tests spending on products that can complement Apple's main devices. Demand here provides context for the breadth of its product relationships, alongside iPhone, Mac and iPad sales, rather than measuring the ecosystem through phones alone.","limit":"The aggregate does not isolate individual products or reveal how many customers own multiple Apple devices. Revenue also reflects prices, mix, launches and replacement timing; it is not an attachment or retention rate.","core":false,"kind":"Reported"},{"key":"iphoneMix","label":"iPhone share of revenue","group":"Device demand","unit":"%","meaning":"The proportion of Apple's total revenue reported as iPhone sales.","formula":"iPhone revenue / total revenue × 100.","read":"Shows direct dependence on one product category and its replacement cycle. Read the share alongside absolute iPhone and Services revenue: a lower share may reflect stronger Services growth, weaker phone sales or both.","limit":"This is revenue concentration, not profit concentration. It excludes the indirect importance of iPhone users to services and cannot allocate Services revenue or profit to particular devices.","core":false,"kind":"Calculated"},{"key":"productsGrossProfit","label":"Products gross profit","group":"Margins","unit":"USD m","meaning":"Products revenue remaining after the category's reported cost of sales.","formula":"Products revenue − products cost of sales.","read":"Shows the dollars Apple's devices contribute toward shared development and overhead. Compare it with the margin percentage: a lower-margin category can still provide a large gross-profit contribution because its revenue base is larger.","limit":"This is before group R&D, selling, general and administrative expenses, financing and tax. It does not establish standalone Products operating profit or isolate profits from individual device categories.","core":false,"kind":"Calculated"},{"key":"productsMargin","label":"Products gross margin","group":"Margins","unit":"%","meaning":"Gross profit retained per dollar of reported Products revenue.","formula":"Products gross profit / products revenue × 100.","read":"Tests the combined outcome of Apple's product pricing, sales mix and production costs. Read it with Products revenue and gross profit to assess whether device demand is translating into an economic contribution after cost of sales.","limit":"A stable or rising margin does not isolate brand pricing power: mix, component costs, currency and trade effects also matter. It is neither a standalone operating margin nor a cash margin.","core":true,"kind":"Calculated"},{"key":"servicesGrossProfit","label":"Services gross profit","group":"Margins","unit":"USD m","meaning":"Services revenue remaining after the category's reported cost of sales.","formula":"Services revenue − services cost of sales.","read":"Shows the dollar contribution from service activity toward Apple's shared development and overhead. Reading gross profit alongside revenue and margin distinguishes a larger service business from one simply reporting a higher margin percentage.","limit":"Before group R&D, selling, general and administrative expenses, financing and tax. The aggregate covers different business models and does not reveal individual service profits or standalone Services operating income.","core":false,"kind":"Calculated"},{"key":"servicesMargin","label":"Services gross margin","group":"Margins","unit":"%","meaning":"Gross profit retained per dollar of reported Services revenue.","formula":"Services gross profit / services revenue × 100.","read":"Tests the economics of the combined service mix. Some activities can earn from existing device relationships without producing another device, but their infrastructure, content, support and payment costs differ.","limit":"Third-party App Store app revenue is recorded at Apple's commission, not total customer spending, affecting comparisons with hardware. This is not a standalone operating or cash margin, and cannot be assigned to every service.","core":true,"kind":"Calculated"},{"key":"marginGap","label":"Services minus products margin","group":"Margins","unit":"pp","meaning":"The difference between Services and Products gross-margin percentages.","formula":"Services gross margin − products gross margin.","read":"Helps explain why a shift in revenue mix can change Apple's consolidated margin. Inspect both component margins: a wider gap can reflect improved Services economics, weaker Products economics or a combination of the two.","limit":"Measured in percentage points, not a percentage growth rate. Calculated from unrounded inputs. The categories have different revenue-recognition bases, and the gap does not measure their relative operating profitability.","core":false,"kind":"Calculated"},{"key":"servicesMix","label":"Services share of revenue","group":"Services","unit":"%","meaning":"The share of Apple's consolidated revenue reported as Services.","formula":"Services revenue / total revenue × 100.","read":"Tracks how the revenue mix is changing and helps explain movements in group gross margin. Compare absolute Services and Products revenue: Services can become a larger share through its own growth or through weaker device sales.","limit":"A higher share is not evidence of more paying customers or stronger retention. Different revenue-recognition bases, including net App Store commissions, affect comparison with the Products category.","core":false,"kind":"Calculated"},{"key":"servicesGpMix","label":"Services share of gross profit","group":"Services","unit":"%","meaning":"The share of Apple's total gross profit contributed by Services.","formula":"Services gross profit / total gross profit × 100.","read":"Shows why Services can matter more to gross profit than its revenue share suggests. Compare it with Products gross profit to see whether the mix is changing because Services contributes more or because the device contribution has weakened.","limit":"Group operating expenses are not allocated here. The share does not establish standalone Services operating profit, reveal individual service economics or remove the business's dependence on useful devices.","core":false,"kind":"Calculated"},{"key":"grossMargin","label":"Consolidated gross margin","group":"Margins","unit":"%","meaning":"Total gross profit as a proportion of Apple's reported revenue.","formula":"Total gross profit / total revenue × 100.","read":"Connects device and service economics before group operating expenses. Compare category margins and Services revenue share: the consolidated margin can rise because the business mix changes even when neither category's own margin improves.","limit":"Tariffs, refunds, currency, component costs and pricing also influence the result. Preserve the reported effects rather than treating every margin change as evidence that Apple's competitive advantages strengthened or weakened.","core":false,"kind":"Calculated"},{"key":"operatingIncome","label":"Operating income","group":"Margins","unit":"USD m","meaning":"Profit after reported cost of sales and group operating expenses.","formula":"Reported consolidated operating income.","read":"Tests whether the combined gross profit from devices and services covers the cost of developing and running Apple's business. Compare the change with R&D and revenue to understand how increased activity translates into operating profit.","limit":"Before financing and tax, and distinct from cash generation. No Products/Services operating-income split is disclosed in this dataset, so this figure cannot allocate profitability to the ecosystem's separate parts.","core":false,"kind":"Reported"},{"key":"operatingMargin","label":"Operating margin","group":"Margins","unit":"%","meaning":"Apple's group operating income per dollar of reported revenue.","formula":"Operating income / revenue × 100.","read":"Connects the economics of devices and services with the cost of maintaining the system. Compare it with gross margin and R&D intensity to see whether changes arise before or after development and other operating expenses.","limit":"The margin covers all activities and cannot isolate brand, software or Services profitability. Mix, accounting effects and the timing of spending can change it without establishing a change in long-term customer preference.","core":true,"kind":"Calculated"},{"key":"rd","label":"Research & development","group":"Cash & reinvestment","unit":"USD m","meaning":"Reported expense for developing Apple's technology, software and products.","formula":"Reported R&D expense.","read":"Tracks resources devoted to keeping the product experience competitive. Read spending alongside category demand, operating margins and cash generation: development supports the first stage of the flywheel, but useful outcomes must appear elsewhere in the evidence.","limit":"Spending is an input, not proof of successful innovation or AI adoption. This expense is not capex, and group reporting cannot isolate the return from an individual chip, feature or project.","core":true,"kind":"Reported"},{"key":"rdIntensity","label":"R&D as a share of revenue","group":"Cash & reinvestment","unit":"%","meaning":"Apple's reported development expense relative to its revenue base.","formula":"R&D / revenue × 100.","read":"Shows how much current revenue is absorbed by R&D. Compare absolute spending and sales: a rising ratio can reflect more development spending, weaker revenue or both; a falling ratio need not mean spending was cut.","limit":"A higher ratio does not prove better innovation, and a lower ratio does not establish greater efficiency. The measure cannot distinguish investment in new opportunities from spending needed to maintain competitiveness.","core":false,"kind":"Calculated"},{"key":"ocf","label":"Operating cash flow","group":"Cash & reinvestment","unit":"USD m","meaning":"Net cash generated by Apple's operations after operating cash expenses and taxes.","formula":"Reported cash generated by operating activities.","read":"Tests whether reported business activity produces cash before capital spending and financing uses. Compare it with operating profit over matching periods to understand the cash available from the current operating model.","limit":"Working capital, tax timing and noncash expense add-backs can separate cash flow from profit. The selected interim statements report nine-month cash flows; standalone Q3 operating cash flow is unavailable here.","core":false,"kind":"Reported"},{"key":"capex","label":"Cash capital expenditure","group":"Cash & reinvestment","unit":"USD m","meaning":"Cash payments for Apple's own property, plant and equipment, shown as positive spending.","formula":"Reported PP&E acquisition payments, shown as positive spending.","read":"Tracks investment in equipment and infrastructure alongside operating cash flow. Reading both explains whether changes in cash remaining after investment reflect stronger operations or a different spending schedule.","limit":"Excludes R&D expense, acquisitions and noncash additions. Manufacturing partners' investment is not Apple capex, so this does not measure all capital needed by its production network. Standalone Q3 cash spending is unavailable here.","core":false,"kind":"Reported"},{"key":"fcf","label":"Free cash flow · OCF less capex","group":"Cash & reinvestment","unit":"USD m","meaning":"Operating cash remaining after Apple's cash purchases of property, plant and equipment.","formula":"Operating cash flow − cash PP&E acquisition payments.","read":"Connects the device-and-services business to cash left after current operations and owned-asset investment. Compare OCF and capex separately: stronger cash generation and a temporary reduction in spending can produce the same increase in FCF.","limit":"An analytical measure, not an Apple-reported line item. Before acquisitions, debt principal, dividends and repurchases. R&D cash expenses already affect OCF. Standalone Q3 FCF is unavailable in this dataset.","core":true,"kind":"Calculated"},{"key":"fcfMargin","label":"Free cash flow margin","group":"Cash & reinvestment","unit":"%","meaning":"Operating cash flow less cash capex, expressed as a share of Apple's revenue.","formula":"FCF / revenue × 100.","read":"Tests how much cash remains from each reported sales dollar after Apple's own equipment and infrastructure investment. Compare it with operating margin to examine the relationship between accounting profitability and cash conversion.","limit":"Taxes, working-capital timing and capital-spending schedules can make individual periods uneven. The measure does not isolate recurring cash generation, and standalone Q3 cash flows are unavailable here.","core":false,"kind":"Calculated"},{"key":"repurchases","label":"Cash share repurchases","group":"Cash & reinvestment","unit":"USD m","meaning":"Cash used by Apple to repurchase its common shares, shown as positive spending.","formula":"Cash-flow statement repurchases, shown as positive spending.","read":"Shows one use of cash generated or otherwise available to the company. Compare repurchases with FCF and the change in diluted shares to distinguish the amount spent from its effect on the share denominator.","limit":"Repurchases do not improve products or demonstrate operating progress. Cash payments can differ from accounting repurchase amounts, and equity awards can offset share reductions. Standalone Q3 repurchase cash flows are unavailable here.","core":false,"kind":"Reported"},{"key":"dilutedShares","label":"Weighted-average diluted shares","group":"Cash & reinvestment","unit":"million shares","meaning":"The weighted-average diluted share denominator used for Apple's reporting period.","formula":"Reported thousands of shares / 1,000.","read":"Helps explain why per-share results can change differently from the whole business. Repurchases, equity compensation and their timing affect the denominator, so compare this series with both cash spent on repurchases and total cash generation.","limit":"This is not period-end shares outstanding and is unsuitable for calculating current market capitalisation. A lower denominator can lift a per-share figure without showing stronger product demand or total profit.","core":false,"kind":"Reported"},{"key":"fcfPerShare","label":"FCF per diluted average share","group":"Cash & reinvestment","unit":"USD / share","meaning":"Analytical free cash flow divided by matching-period average diluted shares.","formula":"FCF / weighted-average diluted shares in millions.","read":"Separates the cash-generation outcome per average share from the size of Apple's whole business. Compare it with total FCF and diluted shares: a shrinking share count can lift this figure even when aggregate cash generation is flat or falling.","limit":"Not a dividend, reported EPS or normalised cash estimate. It retains FCF's tax, working-capital and capex timing effects; standalone Q3 values remain unavailable without matching cash-flow data.","core":false,"kind":"Calculated"},{"key":"chinaRevenue","label":"Greater China revenue","group":"Brand & reach","unit":"USD m","meaning":"Apple's reported sales in mainland China, Hong Kong and Taiwan.","formula":"Reported geographic segment net sales.","read":"Tests whether the global figures conceal a different regional demand pattern. Comparing Greater China with group revenue adds context when assessing how broadly Apple's products remain attractive across markets.","limit":"Sales reflect currency, prices, product mix, competition and supply, not just customer preference. They do not isolate unit volumes or brand strength, and the sales region does not identify where products were manufactured.","core":false,"kind":"Reported"},{"key":"chinaMix","label":"Greater China revenue share","group":"Brand & reach","unit":"%","meaning":"The proportion of Apple's total revenue generated in Greater China.","formula":"Greater China revenue / total revenue × 100.","read":"Shows the scale of the group's customer-market exposure to this region. Read it alongside absolute regional and group revenue: the share can fall because Greater China weakens, because other markets grow faster, or both.","limit":"This measures sales geography, not manufacturing concentration or all supply-chain exposure. It also cannot identify regional profit contribution, customer retention or the causes of a change in demand.","core":false,"kind":"Calculated"},{"key":"activeDevices","label":"Active installed devices","group":"Brand & reach","unit":"billion devices","meaning":"Devices in active use at the separately dated management milestones listed below.","formula":"No synthetic calculation; use the dated disclosures and their stated scope.","read":"Shows the stock of products that can support ongoing service use. Useful devices can remain active without a replacement sale, so installed-base growth and annual hardware sales need not move together.","limit":"No matching annual or June-period series is established here. Thresholds are not exact counts; several devices can belong to one person. Do not infer unique customers, retention or revenue per customer from these milestones.","core":false,"kind":"Unavailable"},{"key":"paidSubscriptions","label":"Paid subscriptions","group":"Brand & reach","unit":"billion subscriptions","meaning":"Dated management disclosures of paid subscriptions across Apple's platform.","formula":"No synthetic calculation; use the dated disclosures and their stated scope.","read":"Provides one view of paid engagement alongside Services revenue and gross profit. Compare the stated scope and date before interpreting change: more subscription relationships and more revenue do not necessarily mean more individual paying customers.","limit":"No complete matching history is established here. Counts are not unique people or exclusively Apple-owned subscriptions. The historical milestone must not be relabelled as a current count or used to infer a paid conversion rate.","core":false,"kind":"Unavailable"},{"key":"retention","label":"Customer retention","group":"Brand & reach","unit":"%","meaning":"The proportion of a defined customer cohort that remains over a stated period.","formula":"No synthetic calculation; use the dated disclosures and their stated scope.","read":"Would directly test continued customer choice, a key claim behind brand strength and switching costs. Consistent cohort evidence would help distinguish customers staying from an installed base growing because new users or extra devices offset departures.","limit":"A comparable global cohort series is unavailable in the reviewed sources. Installed-base growth, device revenue and subscription counts are not retention rates and cannot supply the missing denominator.","core":false,"kind":"Unavailable"},{"key":"replacementCycle","label":"Device replacement cycle","group":"Brand & reach","unit":"years","meaning":"The time customers keep devices before replacing them.","formula":"No synthetic calculation; use the dated disclosures and their stated scope.","read":"Would help explain the link between products still in use and new hardware sales. Longer useful life can support trust and service engagement while delaying replacements, so lower annual sales alone cannot establish that customers are leaving Apple.","limit":"No comparable global annual series is established here. Revenue divided by an installed-device milestone is not a replacement rate; prices, category mix and multiple-device ownership prevent that inference.","core":false,"kind":"Unavailable"},{"key":"servicesOperatingMargin","label":"Standalone services operating margin","group":"Services","unit":"%","meaning":"Services profit after allocated operating expenses, as a share of Services revenue.","formula":"No synthetic calculation; use the dated disclosures and their stated scope.","read":"Would show profitability after the development and overhead needed to support services. It matters because the disclosed gross margin leaves those shared costs outside the comparison, while services and devices support one another.","limit":"Not separately disclosed in this source set. Products and Services are disclosure categories; Apple's reportable segments are geographic. The Services gross margin cannot substitute for this measure or establish individual service profitability.","core":false,"kind":"Unavailable"}],"observations":[{"label":"Active installed devices","value":">2.0bn","period":"2 February 2023 · Q1 FY2023 release","note":"Reported threshold. Multiple devices can belong to the same person; not a fiscal-year-end balance.","source":"base2023"},{"label":"Active installed devices","value":">2.2bn","period":"1 February 2024 · Q1 FY2024 release","note":"Reported threshold; no exact count or annual-average denominator is assumed.","source":"base2024"},{"label":"Active installed devices","value":">2.5bn","period":"29 January 2026 · Q1 FY2026 release","note":"Latest numeric milestone verified here. No interpolation for intervening dates.","source":"base2026"},{"label":"Active installed devices","value":"New record; no exact number","period":"30 July 2026 · Q3 FY2026 release","note":"Qualitative update only; the January threshold is not relabelled as a June count.","source":"r2026"},{"label":"Paid subscriptions","value":">1.0bn","period":"3 August 2023 · Q3 FY2023 release","note":"Historical milestone only, not the latest total or unique paying customers. No comparable five-year series entered.","source":"subs2023"}],"notes":["Reviewed 19 October 2026. Five completed reported fiscal years: FY2021–FY2025. The latest financial release reviewed is Q3 FY2026. FY2026 annual figures are not inferred from nine months.","Fiscal years end in September, not December. FY2023 had 53 weeks; FY2021, FY2022, FY2024 and FY2025 had 52. Interim panels compare the same fiscal period in successive years.","Financial inputs are USD millions. Charts convert large dollar amounts to USD billions; tables retain source units. Diluted average shares are converted from thousands to millions.","Margins and mix are calculated from the underlying dollar figures without intermediate rounding. Displayed one-decimal margins can differ slightly from subtracting separately rounded percentages.","Standalone Q3 cash flows are unavailable in this dataset because the selected release gives nine-month cash flows. Missing values are never plotted as zero.","Reported gross margins retain tariff, refund and mix effects. The Q3 FY2026 release identifies about 2 percentage points of consolidated quarterly gross-margin benefit from tariff refunds. No category-level adjustment is asserted.","Operating cash flow includes tax and working-capital movements. The FY2024 income-tax charge associated with the Irish State Aid Decision is an earnings item; tax charges and cash payments should not be assumed to occur in the same period. See the annual report tax note.","The flywheel and brand discussion explain possible operating mechanisms. The financial history does not isolate a causal brand, software or AI contribution. No forecasts, valuation conclusions or stock recommendations are included."]}